Buying signals are observable actions or events suggesting that a company or person may be ready to purchase. They include visits to pricing pages, research on relevant topics, engagement with content, hiring for a related role, new funding and leadership changes. Revenue teams use buying signals to decide which accounts to contact first, and when.
260
Google searches a month in the United States for "buying signals", averaged over September 2025 to August 2026.
Source: DataForSEO keyword data (Google Ads search volume), retrieved 23 September 2026.
Common examples include repeat visits to a pricing or product page, a rise in research on topics your product addresses, a new executive in the buying role, job postings for a related team, a funding round, engagement with your content on LinkedIn, and a known contact moving to a new company.
Intent data is one source of buying signals: records of research activity, on your own website or across other sites. Buying signals is the broader term. It also covers events such as funding, hiring and job changes, which say nothing about research but still suggest a company may be ready to buy.
Combine and score them, since a single page visit means little while several signals from one account within a few weeks mean much more. Then route the strongest accounts to a seller quickly, with outreach that explains why the timing is right.
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