Website visitor identification: the buyers on your site, named where a match exists

Website visitor identification is the process of matching anonymous website sessions to the companies, and where possible the people, who made them. Most B2B visitors never fill out a form, so identification is how a visit to your pricing page becomes an account your team can act on.

With Website Signals, GTMify provisions a tracking tag and you install it on your site. Visits then resolve to companies and, when a person can be identified, to their name, title and business email. Visitors who cannot be identified are labelled as unidentified rather than guessed, and Company Surge shows which accounts visit most often.

Web analytics counts sessions, pages and sources, so it tells you how much traffic arrived. Website visitor tracking of the kind Website Signals does names the account behind the traffic and scores it against the profile you sell to, so it tells you who arrived and whether they matter.

Each identified account is scored against your ideal customer profile. When it matches a campaign you run in GTMify, the contact can enter that campaign as a new lead, and your team approves every message before it sends. Add Contact Monitoring to put reachable people behind the accounts this lane surfaces.

Website Signals is $749/mo, month to month. Signal Intelligence bundles it with Offsite Signals, LinkedIn Signals and Contact Monitoring for $1,750 a month, a 25% saving on buying the four separately.