Market Intelligence: create buyers
before they know they're buyers.

Market intelligence is what a go-to-market team knows about the market it sells into: which companies fit its ideal customer profile, how many of them exist, and which ones to pursue first. GTMify Market Intelligence turns that into a working system that models your ICP, sizes your market and ranks every matching account by fit.

Many market intelligence tools hand you a database of companies and leave the filtering, sizing and prioritization to your team. Market Intelligence starts from your ICP, finds the accounts that match it, and scores each one by arithmetic rather than by a model, so the ranked list is repeatable and feeds straight into your outreach, content and campaigns.

Market sizing is estimating how large your addressable market is before you commit budget to it. Market Intelligence sizes it from the bottom up: it surfaces the full set of accounts that match your ICP, so you know how many companies you can realistically sell to and where the next deal is likely to come from.

A bottom-up total addressable market (TAM) is the number of accounts that match your ideal customer profile, multiplied by the annual contract value you expect from each. Market Intelligence supplies the first half of that equation, a counted list of the accounts that fit, so your TAM rests on named companies instead of a top-down estimate.

No. Market Intelligence tells you which accounts to pursue. Competitive intelligence, meaning your competitors, their positioning and the battlecards your reps open mid-call, lives in GTMify Business Intelligence, a separate module. Both run in the same GTMify workspace, so the accounts you target and the arguments you win with come from one system.