AI Market Research uses AI to gather and structure what a company knows about its products, buyers and competitors. Business Intelligence reads your own website and drafts products, services, personas, segments, use cases, references and proof points, with the source quoted beside each one, and saves only what you accept.
Every element of your GTM strategy in one structured record, which account research playbooks in Account Intelligence and Offsite Signals phrase suggestions both read.
Define what you sell. Each product and service records its capabilities, its differentiated value, the challenges it addresses and the benefits customers get from it.
Model every buyer you sell to: their responsibilities, pain points, key concerns, objectives and common job titles, and why they matter to you.
Define the distinct market segments you sell to. Each segment records why it fits, the firmographics that describe it, its key priorities and considerations, and your approach to it.
Map the specific problems you solve and the outcomes you deliver: the scenarios, the desired outcomes and the business drivers behind each one.
Track competitors, their positioning, strengths, and weaknesses in one living record rather than a deck that ages the moment it is shared. Every competitor carries a battlecard your reps can open mid-call, and sits alongside the proof points and reference customers in the same system, so the counter-argument is never in a different file from the claim.
Catalog your proof points, with how you talk about each one and why it matters, and your reference customers, with how they use your product and the results you delivered. Attach them to a competitor's battlecard as evidence.
Business Intelligence maps your market, personas, segments, competitors, and positioning. When you need an insider brief on an individual target account, financials, leadership, tech stack, and stakeholder map, that’s the Account Intelligence module.
AI Market Research uses AI to gather and structure what a company knows about what it sells, who buys it and who it competes with. In GTMify that is Business Intelligence, for $2,000/mo. It reads your website, proposes records with the source quoted beside each one, flags any figure that the quoted source does not contain, and saves only the records a person accepts.
Each competitor is a record holding its description, business model, comparative strengths and weaknesses, key differentiators, the reasons you win against it, and the customers you have won from it. When your organization has an active ideal customer profile, GTMify can also suggest competitors to add, found by a web search limited to that profile's geography, company size and industry, and you review each suggestion before it is saved.
Competitive positioning is how you explain why a buyer should choose you over the alternatives. In Business Intelligence it lives on each competitor's battlecard, a sales-facing view built from that competitor's record together with the proof points, reference customers and personas you already hold, so the argument and the evidence for it sit on one page. You choose which proof points and references are attached to each battlecard.
A buyer persona describes one kind of buyer you sell to. In Business Intelligence each persona records that buyer's responsibilities, pain points, key concerns, objectives, common job titles and why they matter to you. GTMify can draft personas from your website, and you can ask for more with an optional prompt. Every draft is reviewed before it is saved, and you can also write personas by hand.
A go-to-market strategy decides who you sell to, what you offer them, why they should choose you and how you reach them, and each of those decisions rests on research. The records in Business Intelligence are read by other parts of GTMify: account research playbooks in Account Intelligence draw on your products, personas, use cases, proof points and references, and Offsite Signals suggests search phrases from your products, services, use cases and segments. For the strategy itself, read our guide to go-to-market strategy.
Our guide walks through a go-to-market strategy step by step: the market and ideal customer profile, buyer personas, competitive analysis, positioning, pricing, channels and the measures that tell you it is working.
Keep what you sell, who buys it and who you compete with in one place, with the source quoted beside every record GTMify drafts.
Every capability below is switched on in your workspace when Business Intelligence is active.
