B2B content strategy is the plan for what a business publishes to move buyers toward a purchase: which problems to address, for which buyers, and in what order. GTMify Content Intelligence turns that plan into LinkedIn posts written in your brand voice and published for you, starting from a topic you choose or from your own transcripts and documents.
Most content is designed to get attention, not create pipeline. Here's the difference.
Your content gets shares and comments, but your pipeline stays flat. That's because most content is built to attract attention, not to move people toward a buying decision.
GTMify starts from what your buyers need to understand before they buy, drawn from your own call transcripts and documents or from a topic you choose. Then we create content that takes new prospects through that journey before sales reaches out.
Likes & Shares
Feel good but don't drive revenue
Minds Changed
Content that shifts perspective
Meetings Booked
Content that drives action
GTMify starts with one question: What does your prospect need to understand before they'll take action? We start from your own material, such as call transcripts and talks, and create content that guides new prospects through that journey.
Instead of creating content about your product, we create content about your prospect's problems, problems they may not fully see yet. Each piece challenges their current approach and introduces better ways of thinking that naturally lead to your solution.
"We're fine as we are"
Status Quo Disruption
"Hmm, maybe there's a gap"
New Perspective
"I see the problem clearly"
Problem Education
"I need to solve this now"
Proof & Urgency
Each stage requires a different type of content, and we create all of it for you
We create content that works together to move prospects from "we're fine" to "we need to talk"
Shows What They're Missing
Content that reveals hidden problems with their current approach, making them question the status quo.
Example:
"Why Your Current Approach Is Failing"
Reframes How They Think About the Problem
Content that provides better ways to think about their problems, opening their minds to new solutions.
Example:
"A Better Way to Think About [Problem]"
Shows What Success Looks Like
Content that shows what success looks like when problems are solved correctly, creating urgency to act.
Example:
"How [Company] Transformed [Process]"
We create a strategic mix of content that works together to move prospects through the buying journey
GTMify builds your content around three types that work together: Status Quo Content that makes prospects question their current approach, Insight Content that reframes how they think about the problem, and Proof Content that shows what success looks like when they take action.
We sequence these content types strategically. Status quo content opens their minds. Insight content provides a better way forward. Proof content creates urgency to act. Together, they guide prospects from "everything's fine" to "I need to solve this now."
From your own material to posts published on LinkedIn
We start from your own material or a topic you choose, then create content that takes new prospects through the buying journey. Here's how we do it:
Add call transcripts, talks, webinars or long documents to Sources, or start from a topic you choose
We map the right content to each stage of the buyer journey
We write content that challenges the status quo, shares new insights, and proves the outcome
Finished posts are published for you on LinkedIn, in the voice of the person posting
Everything you need to create content that drives pipeline, not just engagement
Paste call transcripts, talks, webinars or long documents into Sources, and GTMify mines them into ranked ideas in the Idea Bank
We map your content to each stage of the buyer journey for maximum impact
We write content that challenges the status quo, shares insights, and proves outcomes
A brand voice for each person posting, built from writing samples you provide
A LinkedIn profile optimization pass for the people posting, and Content Engagement monitoring of who engages with content on LinkedIn
Each Content Plan lays its posts out by week and by day, and sets how many go out each week and the mix of formats
Prospect content monitoring, included in Content Intelligence
Content Engagement monitoring shows who is engaging with content on LinkedIn, so your team can treat that engagement as a signal about a prospect. GTMify does not link a post to a meeting, a deal or revenue, and it makes no claim about which posts produced pipeline.
Content and outbound work together to create better sales conversations
GTMify's content doesn't exist in isolation, it's designed to amplify your outbound efforts. When prospects consume our content before your sales team reaches out, they enter conversations already educated about their problems and primed to consider solutions.
They consume challenge or educational content
They recognize problems and consider new approaches
Your team contacts them with relevant context
Higher-quality, solution-focused discussion
A content strategy decides what you publish, who it is for, and what each piece should lead the reader to think or do next. In GTMify, a plan can start from a topic you choose, or from material your company already has: you paste call transcripts, talks, webinars or long documents into Sources, and GTMify mines them into ranked ideas in the Idea Bank.
B2B content marketing is publishing useful material for the people who buy on behalf of a business, so they know your point of view before a sales conversation starts. Content Intelligence focuses on LinkedIn, where it writes and publishes posts for the people on your team, each in a brand voice built from their own writing.
There are two ways in. You can start a Content Plan from a topic, or add transcripts and documents to Sources and let the Idea Bank rank the ideas mined from them. Either way, drafts are written in your brand voice, built from writing samples you provide, and finished posts go to the Publishing Queue for LinkedIn.
Content attribution links a piece of content to what happened after people read it, such as a reply, a meeting or a deal, so a team can see which topics earn buyer attention. Content Intelligence supplies the content to measure: a Content Plan can set how many posts go out each week and the mix of formats, so there is a steady body of posts in market.
Yes. Content Intelligence is fully managed: your posts are ghostwritten in your voice and published for you, with LinkedIn profile optimization and prospect monitoring included. It costs $1,500/mo.
Most teams keep producing content that gets engagement and wonders why pipeline doesn't move. GTMify teams create content that's designed to do one job: move prospects toward a buying decision.
Content Intelligence is a workspace, not a deliverable that arrives by email. These are the screens your team gets.
Publishing well into a weak profile wastes the traffic it earns. Content Intelligence includes a full optimization pass on the profiles doing the posting, so the people your content sends to your page find something worth staying for. It is part of the plan at no extra cost, and if you want the pass on its own it is $99/optimization, with packs of five and ten at a lower per-unit rate.
Every capability below is switched on in your workspace when Content Intelligence is active.
