LinkedIn Profile Optimization: a scored review, with rewrites drafted for buyers

LinkedIn profile optimization is the work of rewriting a LinkedIn profile so the right people find it in search and understand, within a few seconds, what the person does and who they help. For B2B sellers and founders it matters because the buyers your content and outreach reach will open your profile before they reply.

The review scores the profile out of 100 across the headline, the About section, experience, skills and endorsements, additional sections such as Featured and certifications, and search discoverability, plus the profile photo when one is available. It drafts three headline options, proposes a new structure for the About section, and lists specific recommendations for every other section.

Enter the LinkedIn profile URL and tell GTMify the person's role, industry, target audience, market and goals. GTMify reads the profile and, when they are available, the person's recent LinkedIn posts, then produces the optimization report inside the app, with a PDF you can download. You apply the recommended changes to the profile yourself.

LinkedIn Profile Optimization is $99/optimization, a one-time purchase for one profile with no subscription. A Pack of 5 is $399 and a Pack of 10 is $749, a lower rate for each profile. You buy it after signing up for GTMify, so the purchase is attached to your organization.

On its own, LinkedIn Profile Optimization is software: you run the review and apply the changes. If you want a team running your LinkedIn presence for you, Content Intelligence includes the same optimization pass for the people posting, along with ghostwritten content and publishing, for $1,500/mo. Suite and Allbound include it too.