ZoomInfo is a B2B data and go-to-market platform your sales and marketing teams work in, built on contact and company data with buyer intent signals. GTMify is a go-to-market system that connects buying signals, enrichment, content and outbound in one platform, which a senior GTM team can run for you. Choose by who should run the work.
| GTMify | ZoomInfo | |
|---|---|---|
| What it is | A modular go-to-market system that connects buying signals, intelligence, content and outbound in one platform. | A B2B data and go-to-market platform, which ZoomInfo describes as the AI platform for go-to-market teams. |
| Who runs it | You choose. On Suite your team drives the platform; on Allbound a senior GTM team runs the same software end to end for you. | Your sales and marketing teams work in it. The Copilot Enterprise plan includes white-glove onboarding and a dedicated customer service manager. |
| Pricing model | A monthly subscription per module. Enrichment is $199/mo, Signal Intelligence is $1,750/mo, the full Suite is $7,500/mo and Allbound is $12,500/mo; some plans add a one-time onboarding fee. | Packages quoted on request, with Sales plans (Professional, Copilot Advanced and Copilot Enterprise), Marketing plans and a free trial. Its pricing page lists no prices. |
| Data sources | Website, offsite and LinkedIn buying signals, plus a multi-provider enrichment waterfall for emails, titles and company data. | Its own contact and company data, including mobile numbers and business email, plus buyer intent signals and website visitor data. |
| Time to pipeline | Initial plays typically launch in 2 to 3 weeks after onboarding assets are supplied. | Not stated on ZoomInfo's pricing page. |
ZoomInfo is a B2B data and go-to-market platform that your sales and marketing teams work in. GTMify is a go-to-market system that connects buying signals, enrichment, content and outbound in one platform, and on the Allbound plan a senior GTM team runs it for you. The main difference is whether your teams operate a data platform or a team runs the system.
It is for teams that want pipeline from buying signals and managed outreach rather than a data platform their teams operate. GTMify combines signals, enrichment, content and outbound in one system. A team that mainly needs a large contact and company database for its own reps may prefer ZoomInfo.
Yes. GTMify Signal Intelligence brings website, offsite, LinkedIn and contact monitoring signals into one system, scored and prioritized, at $1,750/mo. ZoomInfo lists buyer intent signals and website visitor data in its Copilot Advanced and Copilot Enterprise plans.
ZoomInfo quotes its packages on request, and its pricing page lists no prices. GTMify publishes its prices per module per month: Enrichment is $199/mo, Signal Intelligence is $1,750/mo, the full Suite is $7,500/mo, and Allbound, which a senior team runs for you, is $12,500/mo.
Choose ZoomInfo if your priority is a contact and company database that your own sales and marketing teams work in. Choose GTMify if you want one connected system for signals, enrichment, content and outbound, either driven by your team on Suite or run for you on Allbound.
Book a call and we will map your pipeline goals to the GTMify modules that fit, and show you what running them looks like.
