Clay is a platform your team uses to build its own data and prospecting workflows from third-party data providers, AI web research and signals. GTMify is a go-to-market system that connects signals, enrichment, content and outbound in one platform, which a senior GTM team can run for you. Choose Clay to build, GTMify to have it run.
| GTMify | Clay | |
|---|---|---|
| What it is | A modular go-to-market system that connects buying signals, intelligence, content and outbound in one platform. | A platform for building go-to-market data and prospecting workflows, which Clay describes as building systems to grow revenue. |
| Who runs it | You choose. On Suite your team drives the platform; on Allbound a senior GTM team runs the same software end to end for you. | Your team builds and runs its workflows in Clay. The Enterprise plan adds a dedicated growth strategist for onboarding and training. |
| Pricing model | A monthly subscription per module. Enrichment is $199/mo, the full Suite is $7,500/mo and Allbound is $12,500/mo; some plans add a one-time onboarding fee. | A free plan, then Launch and Growth plans metered by monthly actions and data credits, and custom Enterprise pricing. Paid plans offer a 14-day trial. |
| Data sources | Website, offsite and LinkedIn buying signals, plus a multi-provider enrichment waterfall for emails, titles and company data. | Third-party data providers combined in multi-provider waterfalls, Claygent AI web research, and signals such as job changes. |
| Time to pipeline | Initial plays typically launch in 2 to 3 weeks after onboarding assets are supplied. | Not stated on Clay's pricing page. |
Clay is a platform for building go-to-market data and prospecting workflows, which your team designs and runs. GTMify is a go-to-market system that connects buying signals, enrichment, content and outbound in one platform, and on the Allbound plan a senior GTM team runs it for you. The main difference is who does the building and the running.
It is for teams that want pipeline without building and maintaining workflows themselves. GTMify includes enrichment, buying signals, content and outbound in one system, and its Allbound plan has a senior team run all of it. A team with a GTM engineer who wants to design every workflow by hand may prefer to build in Clay.
Yes. GTMify Enrichment is a multi-provider waterfall for emails, titles and company data at $199/mo, and it is usable in your own stack. Clay also runs multi-provider waterfalls, inside the tables your team builds.
Clay offers a free plan, then Launch and Growth plans metered by monthly actions and data credits, and custom Enterprise pricing. GTMify is priced per module per month: Enrichment is $199/mo, the full Suite is $7,500/mo, and Allbound, which a senior team runs for you, is $12,500/mo.
Choose Clay if your team wants to design and maintain its own data workflows. Choose GTMify if you want one connected system for signals, enrichment, content and outbound, either driven by your team on Suite or run for you on Allbound.
Book a call and we will map your pipeline goals to the GTMify modules that fit, and show you what running them looks like.
