Apollo is a sales platform your reps work in directly, pairing a large contact and company database with sequencing and pipeline tools. GTMify is a go-to-market system that connects buying signals, enrichment, content and outbound in one platform, which a senior GTM team can run for you. Choose Apollo to equip reps, GTMify to have outbound run.
| GTMify | Apollo | |
|---|---|---|
| What it is | A modular go-to-market system that connects buying signals, intelligence, content and outbound in one platform. | A sales platform that Apollo describes as one connected GTM system of data, intelligence and execution. |
| Who runs it | You choose. On Suite your team drives the platform; on Allbound a senior GTM team runs the same software end to end for you. | Your sales team works in it directly: it provides the sequencing, call recording and follow-up automation your reps run. |
| Pricing model | A monthly subscription per module. Outbound is $3,000/mo, the full Suite is $7,500/mo and Allbound is $12,500/mo; some plans add a one-time onboarding fee. | A free Starter plan, paid plans that run on credits, and Custom plans for large enterprises. Trial plans include 50 credits. |
| Data sources | Website, offsite and LinkedIn buying signals, plus a multi-provider enrichment waterfall for emails, titles and company data. | Its own database, which Apollo states covers 240M contacts and 30M companies, plus waterfall enrichment. |
| Time to pipeline | Initial plays typically launch in 2 to 3 weeks after onboarding assets are supplied. | Not stated on Apollo's pricing page. |
Apollo is a sales platform that your reps use directly for prospecting data, sequencing and pipeline management. GTMify is a go-to-market system that connects buying signals, enrichment, content and outbound in one platform, and on the Allbound plan a senior GTM team runs it for you. The main difference is whether your reps operate the tools or a team runs the system.
It is for teams that want qualified meetings without adding SDRs to run sequences. GTMify Outbound runs email and LinkedIn sequencing with deliverability, enrichment and reply handling end to end. A team that wants its own reps prospecting and sequencing in one tool may prefer Apollo.
Apollo draws on its own database, which it states covers 240M contacts and 30M companies. GTMify enriches through a multi-provider waterfall for emails, titles and company data, and starts from buying signals on your website, offsite research and LinkedIn, so outreach goes to accounts already showing interest.
Apollo offers a free Starter plan, paid plans that run on credits, and Custom plans for large enterprises. GTMify is priced per module per month: Outbound is $3,000/mo, the full Suite is $7,500/mo, and Allbound, which a senior team runs for you, is $12,500/mo.
Choose Apollo if you want to equip your own reps with prospecting data and sequencing in one tool. Choose GTMify if you want one connected system for signals, enrichment, content and outbound, either driven by your team on Suite or run for you on Allbound.
Book a call and we will map your pipeline goals to the GTMify modules that fit, and show you what running them looks like.
